Another example of how value sharing strengthened a relationship was with my friend Chaz. To be honest, We’ve know each other for so long, I wasn’t sure that any more connecting was possible. But when he left his job as CFO at a very successful ad agency to come work with me, there were some difficult shifts. During our values exercise, I learned that one of his values is financial stability. Now, you’re probably thinking, That makes sense- he’s your CFO and one of your closest confidants. But honestly, I had no idea. And when I wanted to take big risks or make large investments in new business, I made up the story that he was pushing back and asking a million questions because he didn’t trust me, or because he thought his job was to talk me out of stuff. When I learned the it was his value-not just his job- I wanted to cry. In that moment it became one of my favourite things about him. I trust him so much I could cry just writing about this. We don’t fully see people until we know their values.